From the Aurae Books

Through the course of our 9 month journey we've had over hundreds of ideas that had to be scrapped for reasons ranging from issues in the budgetting to not being a good choice for the brand. This section looks at a few of these in more detail and explores why exactly these ideas weren't the next big Aurae thing.

LOGO:

We didn’t choose this logo because it lacked clarity and readability, which are essential for strong brand recognition. The abstract swirls, while creative, made the name hard to identify and didn’t convey the sense of speed or motion we wanted. Additionally, the color blending felt unbalanced and wouldn’t scale well across different formats like merchandise or digital media.